How to start a private label sportswear brand
The first steps to launching your own sportswear line, in the order you will actually do them.
Private Label
Private Label Basics
Plain, well-fitting basics made for your brand, with your labels inside.
25 pcsMinimum order
3-4 weeksLead time
About this product
Plain, well-fitting basics are a safe place to start a brand: T-shirts, hoodies and joggers in good fabric, with your label sewn in. The garment is simple, so the quality of the fabric and the fit are what people notice.
We make the garment and you build the brand. Your neck label, hang tags and packaging go on every piece, so it looks like yours from the first order.
Start small. Choose one or two styles and a few colours, check the samples, and reorder what sells. Our minimum is per style and colour, so a focused first order keeps your costs sensible.
Fabrics
- Cotton jersey
- Heavy fleece
Customisation
- Your neck label
- Hang tags
- Custom colours
- Your own packaging
Ordering
How an order of private label basics works
01
Send a brief
Tell us the quantity, colours and deadline. Our minimum is 25 pcs per style and colour.
02
Check a sample
A sample usually takes about 1 week. You check the fit, fabric and print.
03
Approve and produce
After approval, full production takes 3–4 weeks.
04
Packed and shipped
Packed the way you ask and sent to your door by air or sea.
What to send us for private label basics
- The quantity, and roughly how many in each size
- Your colours, or a photo of a garment you like
- Logo and artwork files (PDF, AI, PNG or JPG)
- Your deadline and the country it ships to
Common questions
Can I put my own labels in the garments?
Yes. We can add your neck labels, hang tags and packaging.
Are my designs kept private?
Your designs are made for you. If you want a signed confidentiality agreement, ask us before you send them.
What is the minimum for a first order?
Our minimum is 25 pieces per style and colour. Send us your idea even if you are unsure about quantities.
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Want private label basics made for you?
Tell us the quantity and deadline. You get a costed quote and a realistic timeline.